Exclusive: Marvel Expands E-Commerce Footprint with Shopify

Marvel Design Collection app enables Shopify merchants to sell licensed Marvel merchandise across North America.
License Global

October 12, 2022

Marvel licensed T-short featuring Groot.
Marvel licensed T-short featuring Groot.Marvel


has announced the launch of the

Marvel Design Collection app on Shopify, powered by

Mad Engine Global

. Marvel is the first major entertainment company to curate a lifestyle catalog for Shopify merchants, who can now offer officially licensed Marvel lifestyle products to their customers. 

“Marvel continues to explore new and innovative ways to maximize distribution for our franchises, and Shopify represents another milestone as part of our overall business evolution and innovation strategy,” says Paul Gitter, senior vice president, Marvel Licensing. 

“We’re excited to welcome Marvel and Mad Engine Global to the Shopify App Store, joining our ecosystem of partners who help Shopify merchants further enhance and customize their commerce offerings,” says Glen Coates, vice president, product, Shopify. “The Marvel fanbase is incredibly passionate and giving our merchants the ability to connect with those fans by offering officially licensed, high-quality products is a win-win for independent

brands and consumers.” 

Mad Engine Global will manufacture and distribute the licensed products.  

“Mad Engine Global first collaborated with Marvel more than 20 years ago, bringing to life fresh design concepts and trendy products,” says Danish Gajiani, chief executive officer, Mad Engine Global. “We’re thrilled that two decades later, our relationship continues to thrive and we’re now able to work with Shopify and its merchants to help introduce the Marvel x Mad Engine Global collection to a new set of vendors.” 

Sunrise Integration, a Shopify partner, developed the

Marvel Design Collection app, available in the Shopify App Store

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