The line will debut in "Frozen 2" store sections across M&S brick-and-mortar shops and online. Sections will include kidswear costumes, pajamas, advent calendars and soft toys. The collection will also see selfie stations appear at 54 of the largest M&S shops. Each station will offer fans the chance to take special festive pictures of Elsa or Anna from the film.
"Growing M&S kidswear is an important focus at M&S as we work to appeal to family-aged customers," says Nathan Ansell, director of clothing and home marketing, M&S. "’Frozen 2' is a highly-anticipated film and when the trailer landed it was record-breaking so we know lots of our customers will be excited to visit our special 'Frozen 2' shops and check out our exclusive product.
As part of the collaboration, M&S will also be joining Disney in supporting the U.K. charity Together for Short Lives.
"Frozen 2" opens in the U.K. Nov. 22. The film will arrive with a slate of licensing deals including some that were announced as part of aninfluencer event
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