The range is in line with Disney’s focus on promoting healthier foods to children, announced last year. Tesco has made a commitment to finding new and innovative ways to make it easier for their customers to live healthier lives.
The first Tesco/Disney-branded kids foods will launch in November and comprise a variety of fresh fruits such as apples, pears, and bananas. By January 2008, a broad range of products is expected to be available across the UK and Ireland, including yogurts, breakfast cereals, fruit juices, bakery items, and milk. More products will be added over the next 12 months.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.