Disney Magic Comes to Tesco

UK-based supermarket Tesco and Disney Consumer Products UK are to launch a line of branded food products featuring Disney and Disney/Pixar characters. The range will include healthy food items such as fresh fruits, plus other product categories that wi

September 14, 2020

ll conform to nutritional guidelines on calorie, fat, saturated fat, sugar, and sodium content. In addition, no artificial flavors or colors and no added trans fats will be used in any of the products.


The range is in line with Disney’s focus on promoting healthier foods to children, announced last year. Tesco has made a commitment to finding new and innovative ways to make it easier for their customers to live healthier lives.

The first Tesco/Disney-branded kids foods will launch in November and comprise a variety of fresh fruits such as apples, pears, and bananas. By January 2008, a broad range of products is expected to be available across the UK and Ireland, including yogurts, breakfast cereals, fruit juices, bakery items, and milk. More products will be added over the next 12 months.

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