With the impact of coronavirus on the British high street continuing to take its toll, discounter Poundland has vowed to shake things up after introducing more experiential, merchandise and clothing into its stores.

License Global

July 23, 2020

1 Min Read
Poundland Retailer.png

Discount retailer Poundland has announced new initiatives that diverse the company's offerings following the impact of COVID-19.

Dubbed Project Diamond, the new transformation plans will bring about a new phase in the evolution of discount retail as well as a new chapter for Poundland.  

With discount stores on the rise over the last few years, this mass change to stores, pricing and the overall breadth of retail offering will bring more brands in store and increase its popular PEP&CO clothing range across 310 stores. 

A new ‘store-in-a-store' concept will be rolled out to create destination stores, offering full ranges of food, homeware, health, beauty and clothing. This includes bringing in wider high street brands to increase its general merchandise offerings as well as building on its clothing ranges. 

“We’re stepping up to support high streets after the impact of the coronavirus by being customer-focused, people-led and tech-enabled,” says Barry Williams, managing director, Poundland. “This is the biggest transformation in our history as we look to secure our future for another thirty years.” 

With Project Diamond completing its initial phases by August, this new push toward experiential, brand-driven product offerings and increased diversification of products reflects the importance of discount stores as the U.K. forecasts for a tough financial year ahead.  

Read more about:

remove

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like