As part of the promotion, consumers can go to RockYourCollegeColors.com and register for NCAA gear discounts at Lids stores. Consumers will also be registered to win a grand prize of “Lids for Life.”
Lids will also support the campaign on Lids.com, its social media channels and through in-store signage.
Other national retailers supporting the Rock Your Colors promotion include Kohl’s, Fanatics, Walmart, Paradies and Academy.
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