The Collegiate Licensing Company has partnered with Lids for this year’s Rock Your Colors promotion.
As part of the promotion, consumers can go to RockYourCollegeColors.com and register for NCAA gear discounts at Lids stores. Consumers will also be registered to win a grand prize of “Lids for Life.”
Lids will also support the campaign on Lids.com, its social media channels and through in-store signage.
Other national retailers supporting the Rock Your Colors promotion include Kohl’s, Fanatics, Walmart, Paradies and Academy.