Chupa Chups Pop-Up Opens in Shanghai

The Shanghai mall has chosen Chupa Chups to create a sweet Christmas event.
License Global

December 2, 2019

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For Christmas 2019, The Vanke Shopping Mall in Shanghai, China has chosen Chupa Chups to create a sweet pop-up experience.

The installation celebrates the origins and the heart of the Chupa Chups brand by simulating a Chupa Chups “factory.” The installation combines the brand’s heritage as well as artistic installations and fun interactive pieces for kids.

In addition to the interactive portions of the pop-up, fans will be able to pick up confectionaries as well as licensed Chupa Chups products at the pop-up, all the while soaking up the Christmas-themed décor.

Chupa Chups fans in China will be able to visit the pop-up from Nov. 22 to Jan. 5.Well-known lollipop brand Chupa Chups has developed a lifestyle licensing program worldwide. The brand finds new ways to transfer its fun essence and color to an ever-expanding universe of lifestyle products and retail experiences, including this pop-up.

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