Roadsign Australia has announced the appointment of Caravanserai Partners to strategically grow and expand its licensing program across key territories.
Roadsign has gained momentum and recognition throughout the world with its logo – a black kangaroo on a yellow yield sign. Roadsign offers a range of casual apparel, footwear and accessories.
Caravanserai’s objective will be to capitalize on the brand’s popularity and its values by creating profitable licensing programs on major consumer products and brand promotion in the Iberian Peninsula territories.
"This is an exciting start for us," says Maxime Paul, brand manager, Roadsign. “We have full confidence in Caravanserai's team to extend the Roadsign brand in the Iberian Peninsula. As an authentic Australian outdoor brand, we want to encourage the general public to travel, share and discover. Roadsign embodies Australia’s spirit of nature, freedom and simplicity; a set of values that are meaningful to current generations."
The agency is led by industry veterans that are bringing decades of experience in the entertainment, toy, licensing, lifestyle and kid’s industries.
“We are very excited to start working with such an iconic brand like Roadsign to expand its licensing program,” says Guillem Rey, managing director, Caravanserai. “Caravanserai and Roadsign are a perfect match, we share the positive values of travelling and discovering and we strongly believe in its potential in the industry.”