BuyBuy Baby IP Sold

Judge OKs deal for $15.5 million at 11th hour; all retail stores to shutter.
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License Global

July 12, 2023

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LG Holding ImageLicense Global

All 120 BuyBuy Baby stores are closing as its parent company, Bath & Beyond, continues through bankruptcy. But BuyBuy Baby’s brand name will continue in a $15.5 million deal approved on July 11. 

The brand’s trademark and digital assets were sold to Dream on Me as a stalking horse bid that has been in the works since last month. The intellectual property includes digital properties, the mobile platform, business data and advertising and marketing assets. 

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