Brand Licensing Europe Opens Applications for its Retail Mentoring Program

Applications are open now until April 22.
License Global

March 3, 2022

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License Global

Retailers are being invited to apply for a delegate place on

Brand Licensing Europe’s Retail Mentoring Program

(RMP). 

The free-to-attend, Continuing Professional Development (CPD)-accredited course is delivered through a series of seminars, workshops and one-to-one consultancy sessions between May and September.  

It is now in its 12th year and boasts hundreds of alumni from the likes of Marks & Spencer, John Lewis, Selfridges, Halfords, Asda George, Ann Summers, River Island, Tesco, Sainsbury’s, Toymaster, The Entertainer and Morrisons. 

RMP delegates also benefit from: 

  • Insight from best-in-class retailers, agents and brand owners on how successful licensing partnerships are delivered across a range of categories from apparel to homeware. 
    • Practical insights into building robust, timely and commercially viable licensing programs 
      • Understanding critical legal, technical, financial and licensing terminology. 
        • An invitation to join Licensing International's Licensing Essentials Course, an introduction to key aspects of the licensing industry. 
          • Licensor sessions where retail delegates spend a day with leading brands to better understand what goes into a successful licensing partnership. 
            • Brand discovery sessions – find out who owns what brands and how to build relationships. 
              • Visual merchandising workshops - learn how to make consumer products stand-out online and in-store. 
                • Introductions to leading licensors and agents representing a huge range of the world’s most popular and well-known brands. 
                  • Invitations to networking and social events within the licensing industry. 

                    “In theory, brand licensing, and the opportunities it offers to retailers, is a really simple proposition,” says Anna Knight, senior vice president, licensing, Informa Markets. “In reality, it can be quite a complex business to get under the skin of. Through the BLE RMP, we help European retailers to better understand our business and provide them with the information and introductions they need to successfully introduce

                    or expand their store’s licensing program. Licensing means retailers can introduce branded consumer products onto store shelves, attracting more customers and increasing margins. It also means retailers can consider turning their own brand into a license, allowing it to expand into different product categories and demographics; something which Ted Baker, for example, has achieved successfully with accessories and health and beauty.” 

                    The deadline for nomination is April 22. 

                    To take part, retailers are asked to

                    sign up on the BLE website and fill out the form

                    or contact Keith Pashley at [email protected] for more info.  

                     

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