Bonwit Teller Brand to Relaunch

After shutting down for the opening of Trump Tower in 1980, the brand is making a comeback.
License Global

March 13, 2020


Retailer Bonwit Teller is coming back. NBT Holdings, a subsidiary of Sugar23, has acquired the rights to the name of the New York City retailer and has future plans to relaunch the brand.

The famous 1929 Art Deco building was controversially bulldozed in order to build the Trump Tower in 1980, though it was once frequented by people such as Jackie O, Grace Kelly and Salvador Dali, as well as Andy Warhol and Calvin Klein.

Plans for the future relaunch will release at a later date.

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