The partnership will bring the Babies ‘R’ Us Registry to an expanded audience via DisneyBaby.com and broaden access to Disney Baby products through Babies ‘R’ Us retail locations and marketing vehicles.
“Working with Babies ‘R’ Us allows us to introduce the magic of Disney Baby to a wider audience of new and expecting parents,” says Rob Michaelis, director, Disney Baby. “Through our collective efforts, we can aid new parents on their journey to prepare for their baby’s arrival and help them in ‘creating magical moments right from the start.’”
Expectant parents can now create, access and share their Babies ‘R’ Us Registry from DisneyBaby.com; Babies ‘R’ Us will carry the broadest assortment of Disney Baby products in the market and will promote them regularly; BabiesRUs.com will now include a featured Disney Baby Brand Shop; and the two brands will highlight
“The Babies ‘R’ Us Registry is the most widely used registry among parents-to-be, and we are excited to extend its reach through our new relationship with the Disney Baby brand and to provide our registrants with an even broader assortment of unique merchandise,” says Tom Via, senior vice president, Babies ‘R’ Us. “By collaborating with Disney, we will enable more expectant parents to have seamless and convenient access to create, add to and make purchases from their registries from the site of the beloved Disney Baby brand.”
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