Animaccord Sells Amazon on ‘Masha and the Bear’ Store

The agreement will see licensed “Masha” toys, books, bed linen, food and other items hit the Amazon marketplace. Later this year, the “Masha” store will also offer print-on-demand services for the animated series. The deal with Amazon in the U.S. continues previous branded store partnerships with the retailer in India, Germany and the U.K.

Animaccord has worked extensively in recent months to bring “Masha” products to a broader audience. The company inked a slew of licensing

partnerships in Asia

earlier this year.