American Eagle Outfitters Headed to Europe

American Eagle Outfitters has announced plans to expand its flagship brand and its Aerie brand throughout Europe.
License Global

February 26, 2019

American Eagle Outfitters Headed to Europe

The expansion is the result of a multiyear license agreement with AEO EU, a partnership of experienced European brand builders led by Sunil Shah.

The first American Eagle retail stores will open in Ireland this summer, followed by a three-year brick-and-mortal expansion strategy that will span Germany, Switzerland, Austria, the Czech Republic, the U.K. and the Netherlands. A European Union-based e-commerce site is also in the works.

“Global expansion is a major growth opportunity for AEO Inc., and we are excited to take our leading American Eagle and Aerie brands to vibrant consumer markets across Europe,” says Jay Schottenstein, chief executive officer, American Eagle Outfitters. “The AEO EU team brings deep market expertise and strong connections enabling us to create the best possible brand experience for local consumers.”

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