Amazon Fashion to Make a Splash on London High Street

Amazon Fashion is opening its first brick-and-mortar pop-up in Europe on Baker Street in London.
License Global

October 19, 2018

Amazon Fashion to Make a Splash on London High Street

From Tues., Oct. 23- Sat., Oct. 27, a 3,000-square-foot location will offer menswear and womenswear from brands including Calvin Klein, Tommy Hilfiger, Vans, Levi’s, Paul & Joe, Gestuz, LOVE Moschino and Aldo, as well as Amazon Fashion’s labels.

The store’s inventory and theme will change each day.

• Tuesday: A fall/winter edit with a Pepe Jeans denim customization bar, and DJ performance by Charlotte de Carle

• Wednesday: An evening beauty panel hosted by Vogue beauty and lifestyle director Jessica Diner

• Thursday: A focus on wellness with a dedicated juice bar and a session with Deliciously Ella founder Ella Mills

• Friday and Saturday: A spotlight on streetwear and party clothing with makeovers and hairstyling on-site as well as performances by Tom Grennan and NAO.

Amazon Fire tablets will be placed throughout the store to show the entire apparel collection during the event. Amazons Fashion stylists will also be on hand to help with sizing, fit and pairing questions.

Visitors will have the

opportunity to purchase items through traditional cash registers or by scanning the items through the Amazon mobile app, which will allow them to collect items later at their Amazon lockers.

The Amazon Fashion pop-u will be open at 35 Baker Street.

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