Working with mainstay French brands, institutions and events such as SNCF, RATP, L'Equipe and Courchevel/Meribel 2023, Affective is a full-service agency that covers licensing, design, product development and retail.
"I am joining the team to bring my expertise in licensing and retail and support the development of the agency internationally, with new product categories (toys, youth and publishing), retail opportunities in both brick-and-mortar and online," says Mickael Zeggagh, director, licensing and retail, Affective.
After launching the RATP web store, the Affective team and Zeggagh have recently implemented the entire range RATP la ligne at Galeries Lafayette 6th floor, the equivalent of Harrods, that includes gifts for every member of the family.
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