“It’s an honor to welcome JD to our strategic network of retail partners who are committed to supporting Reebok’s brand integrity, vision and values,” says Jamie Salter, founder, chairman and chief executive officer, ABG. “JD’s expanded support of Reebok as well as their new commitment to carrying the brand in their stores in North America and Europe speaks volumes to the brand’s cultural influence. This partnership solidifies Reebok’s position with an important global retailer.”
JD anticipates the rollout of an expanded Reebok assortment across its various banners to begin in fall 2022. The strategic partnership between ABG and JD is non-exclusive and the first of its kind in the regions. Reebok will continue to be sold in all current channels including DTC and other WHS accounts across North America and Europe.
The transfer of ownership of the Reebok brand from adidas to ABG is expected to close in Q1 of 2022.
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