Authentic Brands Group has announced a strategic partnership focused on Bolt’s checkout experience platform.
The partnership will see ABG's global e-commerce network leverage Bolt’s checkout, payments and fraud protection technology. The first brand to utilize the platform will be Forever 21.
ABG has a global portfolio of brands including Lucky Brand, Brooks Brothers, Aéropostale, Juicy Couture, Nautica and Sports Illustrated. The company believes this partnership jump starts ABG’s mission to bring unprecedented value to its customer base through a single-click checkout experience that’s optimized for any device.
“It has never been more important for ABG to invest in technology for a better buying experience,” says Corey Salter, chief operating officer, ABG. “We are excited to introduce Bolt’s checkout platform to our brand customers just in time for the holiday season.”