To celebrate the upcoming release of new U.K.-inspired games “Pokémon Sword” and “Pokémon Shield” on Nintendo Switch, the Pokémon London Center opened its doors on Oct. 18 to fans of all ages.
Having already introduced a purchase limit to visitors due to its popularity and consistently closing lines two hours into opening to stem the flow of consumers, the pop-up is attracting die-hard fans who are still flocking to Westfield to get their hands on their favorite Pokémon.
The first of its kind in the U.K., the new pop-up offers a huge array of unique licensed products including everything from homeware items to plush toys. The Pokémon Center London will run through Nov. 15.