In our business, when it comes to toys, we’re thinking specifically about licensed products. Earlier this week, when Walmart came out with its 2022 Top Toy List, it was chock-full of licensed toys.
This year’s list includes giant-size brands and franchises like LEGO,
, “CoComelon,” “Jurassic World,”
, “PAW Patrol,”
, Magic Mixies and more, with something for every kid’s holiday wish list. And that includes
.” Licensed preschool toys include “
,” “Gabby’s Dollhouse” and “
.” Film-inspired choices include toys from the “
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Children’s entertainment company,
, has five toys on the list. The company released its own press release to share the news that Kinetic Sand Swirl N’ Surprise Playset, Bakugan Genesis Collection Pack, Purse Pets “Glami-cone,” “PAW Patrol” Big Truck Pups Truck Stop HQ and Gabby’s Purrfect Dollhouse were all selected to join the ranks of this year’s must-have toys.
“Our 2022 holiday toy line up is packed with innovation, and we are honored to have five of our toys on Walmart's Top Toy List this year,” says Chris Beardall, president, toys and chief commercial officer, Spin Master. “Being recognized by Walmart demonstrates our continued commitment to delivering innovation, inspiration and reimaging everyday play for kids around the world.”
was also quick to release an announcement that its My Pal Scout Smarty Paws made the list.
You Better Watch Out
This year, like every year, there will be a lot of factors to consider going into the holiday season. Supply chain issues, global unrest, uncertain weather conditions and continued concerns over the economy are just a few things that could affect holiday shopping. And just as
reported last year, uncertainty leads to early holiday shopping. According to research from
, 42% more shoppers worldwide and 37% more in the U.S. plan to start buying gifts earlier – the No. 1 behavioral change this holiday is due to inflation.
Walmart said in its release that it was unveiling its
to help families plan ahead and save on their wish lists this holiday season.
“We know our customers are shopping early, and finding the lowest prices on toy gifts is a priority for many families this year,” says Laura Rush, senior vice president, electronics, toys and seasonal, Walmart U.S.
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