U.K. DreamToys List Revealed

Britain’s Toy Retailers Association released DreamToys 2014, its annual prediction of best-selling toys for the holidays. 

April 6, 2018

U.K. DreamToys List Revealed

Amid expectations that this will be the best Christmas for British toy sales for four years Britain’s Toy Retailers Association released DreamToys 2014, its annual prediction of best-selling toys for the holidays.

 “Impulse sales of collectables and lower-priced toys are up, as are licenses from hit movies such as


These two factors have combined in the first six months of the year to deliver a six percent  growth in toy sales by value and a 17 percent increase in unit sales; the fastest growth rate since 2010, and one which suggests that Christmas 2014 might be the best for some time,” says Frederique Tutt, toys global industry analyst , NPD Group.

 “In addition to the significant growth in collectables and lower price toys, we have also seen a sustained trend over the last three to four years towards construction toys,” says Tutt.

According to NPD, Christmas accounts for 33 percent of the U.K.’s annual $4.8 billion toy sales, with children up to the age of 11 receiving an average

of 37 toys, costing a total of more than $ 450. 

The list has been broken down into ten categories and 12 Top Toys (indicated by *).

Tech Tastic!

From robots to talking birds, technology in toys continues to evolve, these toys are some of the best examples:

·      AirHogsRC Rollercopter from Spin Master                          

·      Flutterbye Deluxe Light-Up Fairy from Spin Master                          

·      Furby Boom-Crystal Series from Hasbro                                 

·      Kidizoom Smart Watch* from VTech                                  

·      LeapBand (assorted) from LeapFrog                                

·      LeapTV from LeapFrog                               

·      MiP from Trends/WOW WEE              

·      My Friend Cayla* from Vivid                                       

·      Teksta T-Rex from Character                               

·      Xeno from Flair                                        

·      Zoomer from Spin Master                          

·      Zoomer Dino –Boomer* from Spin Master                            

Wheely Good Fun

Cars, trains and fantasy play are always high on the Christmas wish lists; this selection has something for every age group:

·      Fisher-Price Thomas and Friends TrackMaster Avalanche

Escape from Mattel   

·      Hot Wheels Super Loop Chase Race from Mattel    

·      Mega Bloks Thomas & Friends  1-2-3 Count with Thomas from Mega Brands  

·      Fisher-Price Thomas & Friends Motion Control Thomas from Mattel            

Hugs n’ Heroes

From the perfect baby to the ultimate super hero, these toys make fantasy play magical, all they need is a child’s imagination:

·      Baby Annabell Learns to Walk from Zapf Creation            

·      Barbie & The Secret Door Princess Alexa Doll from Mattel                    

·      Barbie Malibu House from Mattel                  

·      Dragons Giant Fire Breathing Toothless from Spin Master                   

·      Emotion Pets- Bruno from Flair                    

·      Little Love Baby Talk from VTech                 

·      Marvel Super Hero Mashers (assorted) from Hasbro                       

·      Monster High Freaky Fusion Hybrids Dolls (assorted) from Mattel                  

·      My Little Pony Equestria Girls Twilight Sparkle from Hasbro                

·      Ninja Turtles Movie Figures (assorted)from Flair                 

The Collectables

These lines fire the imagination and feed the passion:

·      Little Live Pets Bird Cage* from Character               

·      Minecraft Animal Mob Pack from Character               

·      Minecraft Figures (assorted)* from Character               

·      My Magical Mermaid Water Wonderland from Zuru             

·      Shopkins Small Mart from Flair          

Let’s Make

Making and creating has been a big theme this year in toys, this selection ranges from food to knits—it’s good to share!

·      Chill Factor Ice Cream Maker from Character           

·      Cra-Z-Knitz Ultimate Designer Knitting Station from Character                

·      Cra-Z-Loom Bracelet Maker from Character            

·      DohVinci Style and Store Vanity from Hasbro              

·      Play-Doh Cake Mountain from Hasbro              

·      Sew Cool Sewing Studio from Spin Master  

Build the World

From castles to spaceships the construction choice is endless:                                                        

·      City Mobile Police Unit from LEGO              

·      Disney Princess Cinderella’s Romantic Castle from LEGO             

·      Friends Heartlake Shopping Mall from LEGO          

·      Lego DC Comics Super Heroes: Batman Man-Bat Attack from LEGO       

·      The LEGO Movie–Benny’s Spaceship, Spaceship, SPACESHIP!*  from  LEGO     

Toys 4 Tots

Toddlers today get to have some serious fun:

·      Doc Mc Stuffins Get Better Talking Mobile from Flair                                                

·      Fisher-Price Laugh and Learn Crawl Around Car from Mattel                                           

·      Fisher-Price Little People Skyway from Mattel                                             

·      Peppa Pigs Muddly Puddle Jumbo Jet from Character                                      

·      Peppa Pig Weebles Wind & Wobble Playhouse from Character                                      

·      Toot-Toot Animals Safari Park* from VTech                                     

My Go!

From chickens to moustaches, the board game continues to bring the whole family; these are a selection of the best:

·      Bop It! Beats* from Hasbro           

·      Bunny Jump from University Games  

·      Chicken Charades from University Games    

·      Don’t Take Buster’s Bones from John Adams      

·      Elefun & Friends Mousetrap from Hasbro            

·      Gooey Louie from John Adams     

·      Hotel Tycoon from Esdevium Games  

·      LOGO Grab from Vivid                 

·      Moustache Smash from Spin Master       

·      My Monopoly from Hasbro       

·      Simon Swipe from Hasbro     

Ready to Rumble

Hero or villain, these toys let their imagination soar:

·      Nerf Demolisher 2-in-1* from Hasbro            

·      Nerf Rebelle Agent Bow from Hasbro            

·      Nerf Zombie Strike Crossfire Bow from Hasbro             

·      Star Wars Rebels Inquisitor Lightsaber from Hasbro                

·      The Amazing Spider-Man 2 Web Slinging Spider-Man from Hasbro  

·      Transformers Flip N Change (assorted) from Hasbro               

·      Transformers Stomp and Chomp Grimlock* from Hasbro                    

Frozen’s the Word

The epic journey of the fearless princess continues here in the land of toys with this highly popular selection:

·      Disney Frozen Elsa Classic Dress from Rubies             

·      Disney Frozen Snow Glow Elsa* from Jakks Pacific    

·      Disney Frozen Ice Skating Doll (Assorted)* from Mattel               

·      Disney Frozen Magical Lights Palace from Mattel   

·      Disney Frozen Olaf the Snowman from Mattel            

·      Disney Frozen Sparkle Dolls (Assorted)* from Mattel           

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