What do the holidays look like at Primark, and what new licensed products are you bringing into the store to celebrate December?
This year is challenging us all in ways we couldn’t have imagined and is bringing us together through shared experience. Primark’s festive campaign is themed around the power of giving together. It’s about being in it together – from our customers to our exciting and affordable range of gifts all while being conscious about our impact in the world. No festive season is complete without a gift or
New to the Gift Shop will be tech items for kids including Batman earphones and a Minnie laptop case. Our highly anticipated “Harry Potter” Christmas range is returning to stores again this year and includes a Hedwig wreath and stationery bauble set.
Why are these properties and products top of your list for the holiday season?
Disney is always a firm favorite with our customers all year round, and we are delighted to extend the range as part of our festive offering. As consumers face spending more time at home over the festive season than previous years, pajamas and loungewear are top of the Christmas shopping list for many of our customers. We also know that consumers are spending more time watching their favorite shows, too – from “Stranger Things” to “Friends” and “The Mandalorian,” we have gifts for all fans. Lockdowns and other such measures over recent months saw people adopt animals and welcome more pets into their homes, and so there are plenty of gorgeous gifts for pets included in our Gift Shop.
What have been the buyer trends of the year so far, especially as lockdowns lifted and consumers flocked to Primark, and what did you learn from that period?
Since the first wave of lockdown measures in spring, licensed goods have…
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.