STORY at Macy’s has announced the launch of its latest theme, “Home for the Holidays.”
The new editorial-inspired concept retail experience showcases gifting options within home-themed environments. Running through Dec. 31, “Home for the Holidays” offers specialized spaces that correspond to different gift recipients. The activation features more than 900 gifts from 200 small businesses, including items for foodies, lovers of travel, glam treats, tech and DIY kits and pet accessories.
“This is our first ‘Home for the Holidays’ installation at our new home inside 36 Macy’s stores nationwide,” says Rachel Shechtman, founder, STORY, and brand experience officer, Macy’s. “For this year’s living gift guide, we are bringing shoppers a wonderland of gifts for everyone on their list in the ultimate home setting! Our special event programming will bring the magic of the season to life helping shoppers enhance their holiday celebrations.”
STORY has also joined forces with Kellogg’s Rice Krispies Treats to provide decorating stations at all 36 STORY locations inside Macy’s around the country.
“We are excited about bringing our brands to life in new contexts and occasions. When the opportunity to be a part of STORY’s ‘Home for the Holidays’ installation at Macy’s came up, it seemed perfect for Rice Krispies Treats, to further spread our message of love through holiday events,” says Gail Horwood, chief marketing officer, Kellogg North America.
The themed shopping experience continues STORY’s push to create a new kind of customer-facing retail experience. Previous launches saw the brand partner with companies including Crayola and MAC Cosemetics.