“Consumers are ready to shed their winter blues and welcome spring’s arrival with St. Patrick’s Day celebrations,” say Matthew Shay, president and chief executive officer, NRF. “Falling at the perfect time of year–just as temperatures begin to rise–retailers are hoping St. Patrick’s Day will also draw the attention of those looking for traditional spring merchandise as consumers take the opportunity to stock up for warm months ahead with home improvement, garden and apparel purchases.”
The survey found that shoppers will spend their St. Patrick’s in restaurants or bars (29.2 percent or 37 million Americans), another 19 percent will attend a private party and 30 percent will cook
Of those celebrating, adults ages 25-34 will spend the most (average $41.69), with adults ages 18-24 as the second largest spending group with an average of $38.55.
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