was the most popular property in this age range.
Across all segments, clothing captured the most significant share of product sales, followed by toys, games & puzzles, party supplies or costumes and books.
The Top 5 Licenses across all ages and industries include “Paw Patrol,”
, Mickey Mouse, National Football League and
“There is a lot of fluidity in the kids’ licensing market, and understanding the differences among age groups is critical to finding opportunities,” says Juli Lennett, senior
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