Toys and prestige fragrance were the only industries to outperform 2015 for the holiday week.
In addition, dollar sales in the fourth week of November, which included Thanksgiving and Black Friday, were 1 percent lower than the fourth week of November 2015.
However, both toys and prestige fragrances beat their fourth week 2015 dollar sales by 3 percent and were the only industries to outperform last year for the week and cumulatively over the first four weeks of the season. Additionally, toys more than doubled their sales from the prior week.
Other top-performing categories for the fourth week of November 2016 include PCs (notebooks), home automation, sports toys, games/puzzles and streaming audio speakers.
“Retailers of all types set out to lure consumers with an increase in promotions, and it worked…for a few categories, but not for everything. Less conventional holiday winners beat out anticipated headliners,
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