NPD will serve as the first third-party data provider to offer regular data reports to the Census Bureau’s monthly retail programs.

NPD and the Census Bureau aim to assist retailers and to decrease the burden of responding to Census Bureau data requests.

“We are thrilled to enter into this contract with the Census Bureau, and work hand-in-hand with the nation’s foremost agency measuring economic trends to improve its economic indicators,” says Daniel De Pinho, senior vice president, financial services, public sector, and government, The NPD Group. “The Census Bureau relies on retailer reporting for the critical task of gauging the state of our nation’s economy–a reflection of consumer sentiment and behavior. Through this arrangement, retailers can rely on NPD to seamlessly work with the Census Bureau directly for these important undertakings so that they may focus their time and resources more thoroughly on their customers and business needs.”