‘IT,’ ‘Spider-Man’ Among Google’s Most-Searched Halloween Costumes

Google’s latest Trends report shows a consumer demand for licensed costumes this Halloween.
License Global

October 25, 2019

‘IT,’ ‘Spider-Man’ Among Google’s Most-Searched Halloween Costumes

Google’s latest Trends report forecasts the top Halloween costumes for 2019, showing a demand for costumes inspired by characters such as Pennywise, Spider-Man and Chucky.

Google’s report uses the most-searched queries to uncover the top trends for Halloween 2019.

The search giant’s self-described

“Frightgeist Report”

highlights both general costumes and licensed properties based on film or television properties. Readers can review top Google search results based on U.S. state, as well as categories such as group costume, pet costumes and baby costumes.

The full list of Top 10 selections based on category are listed below.

Most-searched Halloween costumes include:

  • “IT;”
    • Witch;
      • “Spider-Man;”
        • Dinosaur;
          • “Descendants;”
            • Clown;
              • “Fortnite;”
                • Chucky;
                  • 1980s; and
                    • Unicorn.

                      Most-searched costumes for couples include:

                      • Lilo and Stitch;
                        • Bonnie and Clyde;
                          • Cosmo and Wanda;
                            • Adam and Eve;
                              • Cheech and Chong;
                                • Mario and Luigi;
                                  • Chucky and Tiffany;
                                    • Sonny and Cher;
                                      • “Rick and Morty;” and
                                        • “Phineas and Ferb.”

                                          Most-searched “Good-for-Groups” costumes include:

                                          • “Descendants;”
                                            • “Fortnite;”
                                              • “Stranger Things;”
                                                • 1980s;
                                                  • “Toy Story;”
                                                    • “Power Rangers;”
                                                      • “Star Wars;”
                                                        • “The Wizard of Oz;”
                                                          • “Minecraft;” and
                                                            • “The Powerpuff Girls.”

                                                              Most-Searched Pet Costumes include:

                                                              • Chucky dog costume;
                                                                • Ewok dog costume;
                                                                  • Spider dog costume;
                                                                    • Pennywise dog costume;
                                                                      • Dinosaur dog costume;
                                                                        • UPS dog costume;
                                                                          • Demogorgon dog costume;
                                                                            • Shark dog costume;
                                                                              • Batman dog costume; and
                                                                                • Ghost dog costume.

                                                                                  Trending Costumes for Babies include:

                                                                                  • Banana;
                                                                                    • Dalmatian;
                                                                                      • Grinch;
                                                                                        • Pennywise;
                                                                                          • Stay Puft;
                                                                                            • Starbucks;
                                                                                              • Concha;
                                                                                                • Pumpkin;
                                                                                                  • Deer; and
                                                                                                    • Olaf.

                                                                                                      Halloween 2019 is already looking to be an eventful season for licensees. Disguise has already announced a

                                                                                                      slate of costumes

                                                                                                      inspired by properties such as “Toy Story” and

                                                                                                      “Pokémon.” Genius Brands also recently inked an exclusive deal for a line of

                                                                                                      "Rainbow Rangers" costumes

                                                                                                      with Walmart.

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