Holiday Spending to Increase

 U.S. consumers will spend more this holiday season, but plan to start early and seek out better deals.

April 6, 2018

Holiday Spending to Increase

What Consumers Plan to Buy for Holiday 2013

 

 

2013

2012

1

Clothing

41%

41%

2

Toys

31%

30%

3

Movies/DVDs

21%

20%

4

Fragrances

15%

15%

5

Video Gaming Systems or Video Games

14%

12%

6

Small Personal Accessories

12%

11%

7

Footwear

11%

9%

8

Housewares

9%

8%

9

Sporting Goods/Equipment

8%

9%

10

Electronics

6%

5%

U.S. consumers will spend more this holiday season, but plan to start early and seek out better deals, according to The NPD Group’s 12th annual holiday spending survey.

“Consumers are feeling better about the economy compared to last year, and they plan to take advantage of sales during key periods,” says Marshal Cohen, chief industry analyst, NPD. “But this year’s holiday will be a tricky one for retailers. With fewer days between Thanksgiving and Christmas, Government distractions and lack of newness in the marketplace, retailers will have to rely more on promotions to excite the consumer.”

The majority of respondents (79 percent) say they plan to spend the same or more as they spent last year, with the number of people who say they will spend less decreasing from 23 percent in 2012 to 21 percent.

Consumers’ purchasing plans are similar to last year, with the same top 10 items on their holiday shopping list (see table on right).

“With no new trendy items besides some updated versions of the

same hot products from past years, consumers will not shop with fear due to lack of inventory. The must-have items will also be available at a wider variety of retailers, minimizing the panic shopping of years past,” says Cohen.

Overall, the holiday shopping season will get off to an earlier start compared to last year with more consumers (39 percent compared to 37 percent in 2012) planning to start before Thanksgiving. 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.