What Consumers Plan to Buy for Holiday 2013
Video Gaming Systems or Video Games
Small Personal Accessories
“Consumers are feeling better about the economy compared to last year, and they plan to take advantage of sales during key periods,” says Marshal Cohen, chief industry analyst, NPD. “But this year’s holiday will be a tricky one for retailers. With fewer days between Thanksgiving and Christmas, Government distractions and lack of newness in the marketplace, retailers will have to rely more on promotions to excite the consumer.”
The majority of respondents (79 percent) say they plan to spend the same or more as they spent last year, with the number of people who say they will spend less decreasing from 23 percent in 2012 to 21 percent.
Consumers’ purchasing plans are similar to last year, with the same top 10 items on their holiday shopping list (see table on right).
“With no new trendy items besides some updated versions of the
Overall, the holiday shopping season will get off to an earlier start compared to last year with more consumers (39 percent compared to 37 percent in 2012) planning to start before Thanksgiving.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.