April 6, 2018
Women’s apparel, sport leisure footwear and stereo headphones were the primary sales drivers during the third week of November.
However, despite the week’s losses, retail sales for the first three weeks of the holiday shopping season are still up 4 percent across key general merchandise categories.
Overall, beauty, athletic footwear and small home appliances each saw dollar sales growth exceeding 5 percent. The NPD Group also found that average price increases were not enough to offset unit sales declines.
The top performing categories for the third week of November were: women’s apparel (driven by outerwear), sport leisure footwear, stereo headphones, kitchen appliances (driven by cookers) and home automation (driven by security and monitoring).
“The consumer is trained to expect deeper discounts, and despite early Black
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