Beauty and small home appliances were the primary sales drivers during the fourth week of November.
However, despite the week’s losses, retail sales for the first four weeks of the holiday shopping season are still up 2 percent across key general merchandise categories.
In addition to beauty and small home appliances, which both reported double-digit dollar gains during the week, the top performing categories were: home automation (driven by security and monitoring), kitchen appliances (driven by cookers), digital media speakers (driven by streaming audio speakers), PCs (driven by notebook computers) and home environment appliances (driven by specialist cleaning/robotic vacuums).
“Once again, we see practical gifting, and self-gifting, take center stage
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