Holiday Promos Boost November Sales

Holiday shoppers took advantage of deep discounting and early sales causing a lift in retail spending in November.

April 6, 2018

Holiday Promos Boost November Sales

Holiday shoppers took advantage of deep discounting and early sales causing a lift in retail spending in November, according to the National Retail Federation.

Retail sales increased 0.6 percent seasonally adjusted over October and 3.2 percent unadjusted from November 2013 (not including automobiles, gasoline stations or restaurants). These gains were consistent with the NRF's holiday sales forecast, which anticipates an increase of 4.1 percent over last year.

Clothing and accessories, electronics and appliances, general merchandise, health and personal care, sporting goods and online retailers all saw increases both month-to-month and year-over-year. While furniture and home furnishings stores saw increases from October, sales were down .4 percent from last year.

“Consumer trends show that the shopping experience continues to evolve for both retailers and consumers,” says Matthew Shay, president and chief executive officer, NRF. “Shoppers this holiday season are seizing opportunities to take

advantage of early promotions and showing signs they may wait until the end of the season when promotions are even greater. For most retailers, the holiday season is a marathon, not a sprint, and there are plenty of important holiday shopping days ahead of us, including the week leading up to Super Saturday–the day many expect will be the biggest shopping day of the season.” 

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