Total spending for the holiday is expected to top at $8.4 billion.
With pumpkin spice lattes reigning supreme this fall, U.S. consumers are looking forward to another fall favorite, Halloween, and are planning to spend more than ever, according to the National Retail Federation.
Shoppers are expected to spend an average of $82.93, up from last year’s $74.34. Total spending is expected to reach $8.4 billion, the highest in the survey’s history.
The findings are part of the NRF’s annual survey conducted with Prosper Insights and Analytics.
According to the survey, consumers plan to spend $3.1 billion on costumes (67 percent of shoppers), $2.5 billion on candy (94.3 percent), $2.4 billion on decorations (70 percent) and $390 million on greeting cards (35.4 percent).
Additionally, 71 percent of consumers plan to hand out candy, decorate their home or yard (49 percent), dress in costume (47 percent), carve a pumpkin (46 percent), throw or attend a party (34 percent), take their kids trick-or-treating (30 percent), visit a haunted house (21 percent) or dress their pet in costume (16 percent).
The survey also found that 47 percent of shoppers will visit discount stores for Halloween-themed items, 36 percent will shop at specialty stores, 26 percent will visit department stores and 22 percent will shop online.
“Consumers are eager to celebrate Halloween, especially given that eight in 10 Americans will shop by mid-October. That is the highest we have seen in the survey history,” says Pam Goodfellow, principal analyst, Prosper Insights. “Americans will enjoy taking advantage of early-bird promotions both online and in-store as they kick off the fall season.”