Google is planning to open a series of pop-up shops to promote their latest products this holiday season, in what could be the first step toward a sustained retail presence for the search engine giant.

The Winter Wonderlabs, as they will be called, will feature a range of Google gadgets including the Nexus 7, Chromecast and Chromebooks.

The shops will be located in an around New York City, Los Angeles, Washington D.C. and Chicago.