Families will Spend Less for BTS

According to the National Retail Federation’s Back-to-School Spending survey, after spending more on school supplies and electronics in 2014, parents will head into the coming school year with a more measured eye to purchases.

April 6, 2018

The survey, conducted by Prosper Insights & Analytics, found that the average family with children in grades K through 12 plans to spend $630.36 on electronics, apparel and other school needs, down from $669.28 in 2014.

This is not bad news, however, for retailers. Total spending is expected to reach $24.9 billion, with families on average spending 42 percent more on BTS purchases over the past 10 years. And if you add in college students to the overall average, BTS spending will reach $68 billion.

“As seen over the last 13 years, spending on back-to-school has consistently fluctuated based on children’s needs each year, and it’s unlikely most families would need to restock and replenish apparel, electronics and supplies every year,” says Matthew Shay, president and chief executive officer, NRF. “Parents this summer will inventory their children’s school supplies and decide what is needed and what can be reused, which just makes good budgeting sense for families with growing children.”

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