Counter Intelligence Retail to Rebrand as The NPD Group
Travel retail commercial development specialist group Counter Intelligence Retail has announced that it will be rebranded as The NPD Group.
CIR will become the Travel Retail practice at NPD, referred to as NPD Travel Retail. NPD’s Travel Retail service specializes in traveler statistics, shopper and nationality insights, key market trends and more for all the significant categories sold in duty-free.
CIR has been part of the NPD family since December 2016 and has provided travel retail data and industry analysis for the NPD’s portfolio.
The rebranding serves to align CIR with other parts of the group. Following the rebranding, the NPD plans to introduce new services, such as an airport level sales performance product that is connected to enhanced traveler statistics and shopper intelligence services.
“We’re excited to be rebranding the business as this change underscores our ambition and intent to extend our position as the leading data and intelligence provider in the industry by leveraging the globally renowned NPD expertise,” says Garry Stasiulevicuis, president, NPD Travel Retail.