Babies ‘R’ Us and the pregnancy and parenting website WhatToExpect.com have entered into a strategic partnership to combine their content and retail resources.

The Babies ‘R’ Us registry is now available on WhatToExpect.com and BRU will feature What to Expect content in its various channels.

This is the first time the Babies ‘R’ Us registry will be available outside of the retailer’s own website and stores.