Brandgenuity Brokers First Deal for Staples

Staples is expanding its brand into a range of products and solutions-oriented services.

April 6, 2018

Office supply retailer launches licensing program.

Staples is expanding its brand into a range of products and solutions-oriented services.

Licensing agency Brandgenuity represents Staples for licensing.

In a first agreement, licensee GRM will launch Staples Records and Cloud Management, a new solution designed to help businesses store and manage records with a focus on security and compliance.

“Staples is an iconic brand which businesses have come to recognize and trust as a leading provider of products and services,” says Frank Bifulco, executive vice president, global marketing, Staples. “By working with other innovative companies offering business solutions we’re able to extend that brand to other product areas and introduce our customers to a whole new set of offerings.”

Staples licensing program will focus on expansion to a wide range of categories, as well as offer business solutions.

“Staples is an iconic brand that consumers know and trust,” says Jay Asher, partner, Brandgenuity. “We believe in the power of the brand and there is an

enormous need and potential to bring more Staples services and products to consumers everywhere. This is just the beginning and we’ll be looking at other relevant categories like business insurance and payroll services in the future.”