80 Percent of Millennials Made a Mobile Purchase Over the Holidays

Consumer shopping trends showed that millennials reached for their mobile devices to shop for holiday 2019.

January 6, 2020

Afterpay has released its full consumer shopping trends for the Holiday 2019 season, from Nov. 15 through the end of Dec. 2019. According to this data, mobile shopping was the preferred way consumers shopped and paid for items using the Afterpay service. Nearly 80 percent of customers used mobile devices for their purchases this season, a 12-percent increase from 2018.

Sneakers continued to be the favorite item to purchase and wear, specifically with consumers in the U.S. and the U.K. during the holiday season. Additional top sellers among American consumers included influencer-backed cosmetic brands and blankets. The most popular retailers and top-selling brands included Ulta Beauty, Jeffree Star Cosmetics, Urban Outfitters and Nike, among others.

Black Friday was the most popular shopping day of the season globally for customers using the Afterpay service, followed by Boxing Day in Australia and New Zealand and Cyber Monday in the U.S.

The Afterpay 2019 holiday shopping trends include:

U.S. top-selling items:
- Basketball shoes
- Running shoes
- Cosmetics
U.S. cities with highest shopping volume:
- Los Angeles
- Chicago
- Brooklyn
- Houston
- Philadelphia
Global cities with highest shopping volume:
- Los Angeles
- Chicago
- Brooklyn
- London
- Houston
U.S. best-selling brands:
- ColourPop
- Nike
- Levi's
- Ray-Ban
- Steve Madden
- Jeffree Star Cosmetics
U.S. top retailers:
- DSW
- Urban Outfitters
- Ulta Beauty
- GOAT