Toys“R”Us, Babies“R”Us to Make Latin-America and Caribbean Debut with Flagship Store in Panama

WHP Global, the parent company of Toys“R”Us has announced a partnership with Cotton Candy International to bring the Toys“R”Us and Babies“R”Us brands to Latin-America and the Caribbean for the first time. Under the agreement, Cotton Candy International will open the first Toys“R”Us and Babies“R”Us flagship stores in Panama in 2025, with plans for additional standalone Toys“R”Us and Babies“R”Us stores to follow across the region.

The expansion into Latin America and the Caribbean marks a significant milestone in the Toys“R”Us global growth strategy, following recent successful launches in key international markets, including Mexico.

“Toys“R”Us continues to captivate consumers around the world and we are thrilled to partner with a strong wholesale and retail operator like Cotton Candy International to introduce this beloved brand to families in Latin America for the very first time,” says Stanely Silverstein, chief commercial officer, WHP Global. “This expansion underscores our commitment to delivering the joy of Toys“R”Us to new markets and families everywhere.”

Cotton Candy International, a distributor and retailer for Latin America the Caribbean markets, is uniquely positioned to launch and grow the Toys“R”Us and Babies“R”Us brands in the region.

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“We are honored to partner with WHP Global to bring Toys“R”Us and Babies“R”Us to Latin America,” says Moises Cohen, chief executive officer, Cotton Candy International. “This is an incredible opportunity to introduce these iconic brands to new markets. We look forward to creating a unique and engaging shopping experience with the opening of our flagship store in Panama, as well as expanding the footprint with standalone stores across the region.”

The flagship Toys“R”Us store in Panama is set to open in 2025 and will feature an extensive assortment of toys, games and interactive experiences.

Further details on the store rollout for Latin America and the Caribbean will be announced in 2025.