The Rolling Stones Take Over Los Angeles ShopsThe Rolling Stones Take Over Los Angeles Shops

In anticipation of The Rolling Stones’ Los Angeles shows on July 10 and 13, Bravado, Universal Music Group's merchandise and brand management company, has announced two curated brand partnerships. Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited-edition merchandise across Los Angeles on July 9 and July 12.

Supervinyl, a cult music store on Sycamore known for its curated vinyl offering kicked off The Rolling Stones retail experience on July 9. The Hollywood store opened its doors to guests to view exclusive apparel and hand-painted turntables.

Brain Dead Studios, a streetwear brand, has assembled a team of creatives to produce exclusive Rolling Stones items. On July 12, Brain Dead Studios will host a cinema and store takeover at its Fairfax location where guests can immerse themselves in the sights and sounds of the band’s historic 2016 live show in Cuba with a screening of “The Rolling Stones: Havana Moon” concert film. Alongside the Fairfax store, co-branded merchandise will also be available at the SoFi Stadium shows, The Rolling Stones official webstore and RS No. 9 London and Tokyo locations.“We are stoked to have Brain Dead and Supervinyl join us in celebrating The Rolling Stones return to LA,” says Matt Young, president, Bravado. “These partnerships shine a light on the Stones’ everlasting impact on fashion, music and culture. A real stop-and-smell-the-roses moment.”