Primark Unveils ‘Wicked’ Collection

Primark has launched a collection inspired by “Wicked,” which is set to hit cinemas in the U.K. and Ireland Nov. 22.

The collection, in collaboration with Universal Products & Experiences, features over 50 pieces across womenswear, kidswear, homeware and accessories.

Capturing the world of “Wicked,” the range includes fashion and nightwear, accessories and gifting options for the holiday season.

With colder weather on the horizon, the range includes luxurious pajamas in rich shades of pink and black, along with loungewear options like hoodies and sweatshirts.

In addition, there are home accessories inspired by the Emerald City, including throws, cushions, vanity bags and candles, offering fans the chance to transform their space with a touch of magic.

“‘Wicked’ fever is building as audiences eagerly await the film’s release and we’re delighted to partner with Universal Products & Experiences on this enchanting new collection,” says Sarah Jackson, director of licensing, Primark. “From vibrant occasion wear to luxury nightwear and home accessories, there’s something for everyone in store. We’re excited to see our customers embrace the collection and create their own magic with these pieces, all while enjoying the quality and affordability Primark is known for.”

Related:‘Wicked:’ A Product Campaign that Defies Gravity

The “Wicked” x Primark collection is available in stores across all Primark markets.