New Japan Pro Wrestling Teams with Event Merchandising for European Store LaunchNew Japan Pro Wrestling Teams with Event Merchandising for European Store Launch

New Japan Pro Wrestling (NJPW) announces the launch of its U.K.-based, European online store, NJPWEurostore.com. This venture will bring NJPW's exclusive merchandise to fans across Europe, expanding the promotion’s global footprint.

The store is developed in collaboration with Event Merchandising (EML), a merchandise solutions provider for entertainment, sports and cultural brands. With a deep history in professional wrestling, EML has previously worked with WWE, TNA and WOS Wrestling, and runs the successful platform Wrestle Merch Central, which supports merchandise for wrestling stars past and present, independant promotions and wrestling inspired clothing brands for fans in Europe.

Beyond wrestling, EML boasts a portfolio including partnerships with UEFA, Webtoons, Harley-Davidson, MTV, Eurovision, National Theatre, 007 James Bond, Global Radio & ITV. In partnership with Hasbro, EML recently launched the first flagship stores for “Transformers” and “Peppa Pig” at London’s Battersea Power Station.

“We at New Japan Pro-Wrestling are very excited to be opening a dedicated U.K. and Europe online store,” says Thomas V.G. Partridge, chief, merchandise division, New Japan Pro-Wrestling. “By tagging with an experienced partner like EML, we are confident that we can deliver the very best NJPW merchandise to our passionate fans and take our presence in this rapidly growing market to the next level.”

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"We are honored to work with NJPW to launch NJPWEurostore.com, bringing their unique energy and style to European fans,” says Dean Dionysiou, web administrator, Event Merchandising. “This store will not only make NJPW merchandise more accessible but also deliver exclusive products that resonate with the passionate fanbase across the U.K. and Europe."

The NJPW Eurostore will provide a wide range of official merchandise, including apparel, accessories and collectibles and exclusive items designed specifically for European fans.

The store is online now.