MINISO Opens First Sanrio-Themed Store in Australia

MINISO, the global lifestyle brand, opened its first Sanrio-themed store in Australia on Sept. 7. This store, located on George Street in Sydney, marks the brand’s first Sanrio-themed IP collection shop and its first flagship shop in Australia. The store features over 2,500 SKUs and an area of approximately 300 square meters.  

The new flagship store, with its Sanrio-themed storefront and dedicated Sanrio zones, showcases MINISO’s IP strategy. IP products comprise over 70% of the store’s offerings, with nearly 30% featuring popular Sanrio characters like Kuromi, Melody and Cinnamoroll, including items such as blind boxes and night lights. Customers can also find IP items of Disney, BT21, Loopy and more. The sales performance of this store during the opening weekend set a record for the highest sales per square meter among all MINISO stores. 

To celebrate the launch of its flagship store, MINISO has introduced a limited-edition reusable shopping bag inspired by Australia’s iconic kangaroo – the MINISO Kroo Bag.  

The George Street MINISO flagship store is MINISO’s second overseas Sanrio-themed location, following the success of the Margo City store in Indonesia last October. It marks the beginning of MINISO’s new journey in Australia and underscores the brand’s commitment to expanding its global footprint. 

Since entering the Australian market, MINISO has opened shops in Sydney and Melbourne and is continuously expanding its presence in the country. It plans to open more stores in key cities of Australia, targeting prime business districts and emerging areas. This expansion will involve upgrades on store design and product range of all existing stores. 

With a strong and loyal customer base and increasing demand, the brand aims to create a joyful atmosphere and an exciting shopping experience for everyone who visits MINISO stores, spreading the brand’s Joy Philosophy to consumers worldwide.