MINISO Launches Flagship Store in ThailandMINISO Launches Flagship Store in Thailand

The store will allow shoppers to explore over 20 IP collections.

License Global

January 14, 2025

2 Min Read
MINISO Thailand Flagship Store
MINISO Thailand Flagship StoreMINISO

Global lifestyle brand MINISO has announced the grand opening of its Thailand flagship store in Bangkok. The event was attended by renowned Thai actress Davika Hoorne, who joined the ribbon-cutting ceremony. Situated in the iconic landmark commercial district Asiatique the Riverfront, the flagship store leverages its prime location next to the Asiatique Sky, Bangkok’s largest Ferris wheel, which is popular among tourists from all around the world. This milestone marks a significant step in MINISO’s strategy to expand its presence in Southeast Asia.

The store will allow shoppers to explore over 20 IP collections featuring their characters, such as the debut of Harry Potter in Thailand and the Disney series led by Stitch. The store also contains multiple immersive IP-themed experience zones, including a Harry Potter-themed fireplace zone, a super-sized Lotso Bear area and giant displays of Stitch and Winnie the Pooh characters.

“This Thai flagship store represents a key milestone in our development within the Thai market and a critical step in our global brand upgrade strategy,” says Jun Wang chief executive officer, Thailand, MINISO. “Through this store, we aim to provide Thai consumers with superior and diverse shopping options. At the same time, we aspire to lead the market with innovative IP collaborations and experiential designs, propelling the brand toward greater global achievements.”

Related:A Focus on U.K. Retail and Brand Licensing

Southeast Asia has long been a strategic priority for MINISO. Over the past year, the brand has made strides in the region, leveraging its brand upgrade and innovative retail formats. Backed by its “super stores” and “super IP” strategies, MINISO has consistently introduced fresh and engaging shopping experiences across Southeast Asia, launching flagship stores, IP-themed outlets and pop-up shops.

Committed to its “super store” strategy, MINISO has established several high-impact locations and formats in Southeast Asia. In August 2024, MINISO opened its largest global store at Central Park Mall in Jakarta, Indonesia. Spanning approximately 3,000 square meters, the store features immersive experience zones organized by IP themes and an extensive product lineup, setting a new standard in the Southeast Asian retail landscape. In December 2024, MINISO opened its largest Singapore store at PLQ Mall, advancing the brand’s super store strategy.

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License Global

License Global

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