Merchantwise Brings 'Minecraft' to Woolworths and Big WMerchantwise Brings 'Minecraft' to Woolworths and Big W

The exclusive collectable will be available Feb. 12

License Global

February 4, 2025

2 Min Read
Minecraft Cubeez, Merchantwise
“Minecraft” Cubeez, MerchantwiseMerchantwise

Woolworths and BIG W have partnered with “Minecraft” to unleash a new physical and sustainable collectible, “Minecraft” Cubeez for Australian and New Zealand customers to experience.   

Brokered by Merchantwise exclusively for the two markets, the retail program and product were developed in partnership with “Minecraft” licensee, Headstart International. 

The launch of the retail partnership now in Australia and from Feb. 12 in New Zealand comes as “Minecraft’s” popularity continues to grow since its introduction into Australian schools for STEM-based learning, expansion into new gaming platforms and the anticipation of a blockbuster movie set to be released in April.  

Customers will be able to collect a “Minecraft” Cubeez free with every $30 they spend in a single eligible transaction in-store or online at Woolworths Supermarkets, BIG W, MILKRUN and select Woolworths Metro stores (excluding BIG W Market and Everyday Market).  

Each pack contains one buildable cardboard block with 40 unique Cubeez to collect. Customers can build characters like Steve and Alex, creatures like creeper and Enderman, and iconic blocks such as the crafting table and diamond ore. Made from FSC certified recycled paper, Cubeez are 100% kerbside recyclable in Australia.  

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“’Minecraft’ Cubeez has been designed in a fun and interactive way for families to unleash their creativity,” says Andrew Hicks chief marketing officer, Woolworths Group. “Blending digital inspiration and interactive play, the program promises to deliver an opportunity for avid ‘Minecraft’ players and new fans alike to build their own ‘Minecraft’ adventures, block by block in real life.  We’re pleased once again to be making it easier for customers when they shop in-store or online to collect a Cubeez for free with every $30 spend in an eligible shop, with the collectibles program available in both Woolworths Supermarkets and BIG W.” 

 “We are thrilled to partner with Woolworths and BIG W, to bring this exciting retail partnership, ‘Minecraft’ Cubeez to our Australian and New Zealand fans,” says Federico San Martin, senior director,  Minecraft Consumer Products. “This collaboration is a testament to the enduring popularity of ‘Minecraft’ and its ability to inspire creativity and imagination both on and off the screen." 

“We’re proud to bring the magic of Minecraft to life in Australian and New Zealand homes through this exclusive partnership with Woolworths and BIG W,” says Patrick Lynam, gaming director, Merchantwise. “‘Minecraft Cubeez’ not only captures the creativity and adventure of the game but also aligns with each partners’ sustainable practices, making it a perfect way for fans to engage with the brand in a whole new dimension. With the excitement of the ‘Minecraft’ movie just around the corner, this launch is the perfect way to kick off 2025.” 

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License Global

License Global

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