Macy’s and Disney Unveil Holiday Collaboration

Macy’s has announced a holiday collaboration with Disney that celebrates the magic and legacy of both iconic brands. This partnership will feature a limited-edition assortment of Disney-themed products available exclusively at Macy’s. Additionally, the Minnie Mouse character balloon will make its debut at the Macy’s Thanksgiving Day Parade. This collaboration marks a relationship that began with Mickey’s first Macy’s Parade appearance in 1934. The collection, featuring apparel, accessories and one-of-a-kind collectibles for kids and adults, highlights new and exclusive Disney artwork by Jeff Shelly, director, character art, Disney. The limited-edition Disney collection is now available on Macys.com, Macy’s mobile app and select Macy’s stores nationwide.

“Macy’s and Disney have created magic together for ninety years, establishing a legacy that is beloved across multiple generations,” says Nata Dvir, chief merchandising officer, Macy’s. “We recognize this rich history and are excited to offer our customers this exclusive holiday assortment. The comes to life in dedicated Mickey and Minnie Shops and offers all our customers – from our youngest to our most fashion-forward – products and experiences only available at Macy’s.”

“Fans of all ages will have the chance to welcome Minnie Mouse and her signature charm as she makes her debut in this year’s Macy’s Thanksgiving Day Parade,” says Chrissy Anderson, vice president, North America brand commercialization, Disney Consumer Products. “There’s no better way to mark this milestone than with a limited-edition collection that celebrates her sparkling personality and iconic style.”

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Shelly created an exclusive collection of artwork, exclusively for the partnership. Each artwork captures the hearts of both Macy’s and Disney enthusiasts alike, featuring characters such as Mickey Mouse, Minnie Mouse, Donald Duck and more.

The illustrations come to life in the exclusive collection made for Macy’s, and in Minnie Mouse’s Macy’s Thanksgiving Day Parade balloon debut.

Macy’s is also offering a limited-edition assortment that includes apparel, accessories, collectibles, toys, beauty and more.

Macy’s and Disney have collaborated with celebrated brands to create new capsules and limited-edition items, exclusively available at Macy’s, including BaubleBar, Stoney Clover Lane, Kate Spade, Citizen, Funko, Hallmark, Swarovski, Loungefly and more.

A dedicated Mickey and Minnie Shop will be at Macy’s Herald Square flagship and across 200 Macy’s stores nationwide through the New Year. The flagship store will host a special concession stand and interactive AR experience that will allow customers to see themselves as Macy’s Thanksgiving Day Parade “Balloon Handlers,” and where customers can shop the exclusive Disney collection products in-person.

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To celebrate this partnership, LEGO will host customer build events in Mickey and Minnie Shops in select Macy’s stores nationwide on Nov. 2.