Hunter Price Announces Acquisition of Bargain Max

Hunter Price International has announced its acquisition of a leading online toy retailer, BargainMax.co.uk.

The transformative deal accelerates Hunter Price’s growth and expansion strategy, building on the business’s most successful trading year to date in 2023. The acquisition reinforces Hunter Price’s customer-first approach and commitment to its proposition within the retail industry, across toys, accessories, lifestyle, stationery and arts and crafts.

“‘We do things differently here’ – a famous Manchester quote which encapsulates what Hunter Price is all about,” says Allana Holmes, commercial director, Hunter Price International. “Whether it be our licensing strategy, unique cross-category offer or how we bring our brands and partnerships to life – we’re always challenging industry norms to think differently and do what’s right for us as a business.

“We play the role of licensee, distributor, brand partner and importantly, are brand owners ourselves. With our unique take on the traditional DTC model, we believe there are greater opportunities to expand our brand and product reach with Bargain Max already being a well-established e-comm retailer in the U.K. market. We look forward to sharing more with you soon on our plans for both businesses.”

Hunter Price has evolved beyond recognition over the years, from consumer product traders to brand owners and consumer product licensee to many of the world’s global toy and entertainment brands.

Supporting its high-profile retail customers, with impactful and bespoke product ranges remains the core focus of the business. This acquisition now fuels the business’s brand growth ambitions across its product portfolio.

“Earlier this year we made an unwavering investment and commitment to excellence in everything we do; to our loyal customers, suppliers and other stakeholders,” says Josh Eden, co-chief executive officer, (operations and finance), Hunter Price. “This announcement today shows our actions speak louder than our words. We believe our own brands and partnerships have so much untapped potential; and we now have the capabilities to continue to innovate and activate our portfolio, to build brand equity, value and market share.

“We believe all our stakeholders will see the benefits of our omnichannel expansion, maintaining our completing not competing mindset, to offer more insight, innovation and commercial impact.”

“The retail landscape continues to evolve, as do we,” says Jeremy Winburn, co-chief executive officer, (commercial). “The time has come to be braver and bolder with our brands and build for the future. We couldn’t be happier to welcome BargainMax.co.uk into the Hunter Price family. Bringing together two hugely talented teams to activate our brand stories – allowing for greater collaboration and creativity – it’s a perfect partnership for us – it’s the best 15th birthday present we could have given ourselves.”

“Hunter Price and BargainMax.co.uk share the same entrepreneurial spirit, energy and excitement for impactful consumer products,” says Alex Woolfstein, chief executive officer, BargainMax.co.uk. “We both have the consumer at the heart of everything we do – we’re building for the future, together as one team – so I couldn’t be prouder to be part of this journey alongside Hunter Price.”