The only thing black and white about the state of the publishing industry is the print. Book, magazine and newspaper publishers are taking a fresh approach to licensing thanks, in part, to new economic realities such as evolving consumer behavior.
Live Events can turn a character or franchise into a worldwide, must-see experience for fans of all ages.
The $15.66 billion licensed food and beverage industry is growing faster than ever, with food brands heading to ancillary categories as well as new categories like apparel, home décor and more.
Licensing professionals have responded to the unprecedented consumer interest in the beauty industry with unique partnerships.
From Funko to Fingerlings, collectibles are everywhere these days, and consumers of all ages are not only looking to expand their collections through figures, but with licensed merchandise.
This year’s Toy Fair, hosted by the Toy Association, will tease a host of new games and merchandise from some of the world’s top brands that kids will sure to be clamoring for.
From video games to theme parks, virtual reality is taking the world by storm and is helping bring top brands to new heights.
Streaming video-on-demand is offering opportunities in brand licensing beyond traditional TV and film.
Subscription box services are offering a whole new avenue for brands and retailers to reach and interact with consumers.
Protecting a core brand is of the utmost importance–after all, it is the livelihood of any licensor. But how do companies tackle an issue that seems to grow larger and larger as the world becomes increasingly interconnected.