Forget teen heartthrobs and Saturday morning cartoons. Read why Generation Z and the Alpha generation are taking their shopping cues from young people with strong followings on social media, which impact the purchasing decisions of the children (and parents) who follow them.
The only thing black and white about the state of the publishing industry is the print. Book, magazine and newspaper publishers are taking a fresh approach to licensing thanks, in part, to new economic realities such as evolving consumer behavior.
Protecting a core brand is of the utmost importance–after all, it is the livelihood of any licensor. But how do companies tackle an issue that seems to grow larger and larger as the world becomes increasingly interconnected.