Case Studies

A Sweet Story

Chupa Chups. Mentos. Airheads... You’ve certainly heard of each and likely purchased one of the candies recently. Century-old confectionery company Perfetti Van Melle continues to extend its sweet treats around the world via exciting brand collaborations and organic licensing partnerships.

Spreading Goodness

The Hershey Company has built its storied legacy on the world’s love affair with chocolate. Now, more than a century on, the company continues to expand its brands to all corners of the globe with multiple indulgent extensions that span everything from food and beverage to beauty products, seasonal...

License Global Turns 20

Since its debut in February 1998, License Global has not only been an industry leader, but an essential source of news and insight for the licensing industry. Now, 20 years on, the magazine continues to serve as a crucial source for licensors, licensees, manufacturers and retailers looking to make...

Merch on Demand

Merch by Amazon is reshaping how brands do business, offering a one-stop-shop for products that allows licensors, licensees and content creators more flexibility than ever before.

Warner Bros. Consumer Products

WBCP's Pam Lifford continues to craft a definitive global strategy and dedicated organization that is ready to drive global growth for the new DC films and characters, as well as its long-standing franchises and themed entertainment experiences.
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